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CDs for Everyone Program

Imagine all the practice members your practice can handle!
Imagine also that they are coming in initially because they want to
express more of life and they are coming in with the idea of making
chiropractic a lifetime endeavor.
We think it is possible. (see details below)


		Almost Everything You Need to Know to be Healthy!


			The newest CD in our "Tapes/CDs for Everyong Program." This 31-minute talk by Dr. Joe Strauss cover the following topics: Introduction, What is Health?, Your Inherent Life, Listen to Your Body, Don't Conform, Use Common Sense, No One Has all the Answers, Chiropractic for Life, It's Your Life-Take Responsibility. Like our other CDs, this CD is available in quantities for whatever you choose to make as a donation. We will even put your office information on the label for a minimal set-up fee.

1-800-397-9722

Please use the
"Donations and Membership"
page to make your
contribution to this program.

Be sure to choose
"CDs for Everyone Program"
as your donation purpose.

Your donation is very much
appreciated by FACE to help
support this program!

Why the CD for Everyone Program?

Because every man, woman and child should have their spines checked
regularly for vertebral subluxation.
Because changing the publics' perception of chiropractic from a treatment for
bad backs to something everyone should do on a regular basis requires that we
reach a significant percentage of the population (many say critical mass is about
15%).
Because advertising to this many people is expensive.
Because the "CDs for Everyone Program" allows chiropractors to educate their
communities about chiropractic in an affordable manner.

This translates into more people seeking chiropractic care in your office!

We believe that we have found an idea that can enable you and other chiropractors in
your community and every community across the country to inexpensively raise the level
of understanding of chiropractic and at the same time see an immediate influx of new
people to your office.

How the Program Works

The Foundation is producing CDs that are designed to offer the uninformed
public all the chiropractic basics and encourage them to have their spines
checked regularly.
The first tape in this series is 22 minutes long and is entitled, "Reaching Your
Potential in Life." This CD can be used with new people or as a giveaway to your
current practice members for them to give to their friends and family. It could also
be distributed by the chiropractor with a business card to people they meet. This
method of marketing has been proven effective (think Dead Doctors Don't Lie)
and our message is too important to not try every possible educational avenue.
The end of each CD says, "for more information about chiropractic, contact the
person whose name appears on this CD (that would be you).
These CD are affordable to chiropractor, (which is especially good news to new
practitioners), and are available in quantities needed to reach the community.
Order customized labels containing your name and office information for the front
label of the CD for a $10.00 set-up fee.
No funds from other Foundation endeavors are used for this program. Donations
in any amount are greatly appreciated. If you do donate please designate that
your gift is for the CDs for Everyone Program.

We have already distributed 100s of thousands of CDs to communities across the
country.
Realize that the program will not meet its ultimate objective if we utilize it in the same old
chiropractic manner. We the chiropractors do all the work to get the message out. That
will simply never work. The average chiropractor must be an adjustor, an educator, and
a business person. That leaves little time to be a marketing expert and advertising agent.

How to Use the Program
Trial Basis: Send us a donation of whatever you are able, using your credit card if you
like, and request 100 CDs. Give them out to your practice members and have them pass
them on after listening to them. By the time you have to pay the credit card bill your
practice will have grown to more than offset the cost of your donation. After you are
convinced it will help your practice and educate the community,

1. Good - order as many as you can give out each month.
2. Better - order a specific amount each month and make that a personal goal to give
out to practice members, acquaintances and everyone else. Use the available
information on this website to help explain the program to your practice members and to
elicit their help.
3. Best - enlist those people in your practice who owe a better life to chiropractic. Be
one of 100 chiropractors who has enlisted 100 people who will each give out 100 tapes.
That's 10,000 CDs to your community. What do you think that will do for your practice
and the community's perception of chiropractic?

Foundation for the Advancement of
Chiropractic Education